The Coca-Cola headquarters in Madrid have been renovated by Tétris in Spain, the Design & Build area of JLL, following a modern dynamic work model without offices or architectural barriers. This layout of collaborative spaces based on participatory environments creates thus a horizontal communication system open to creativity, which captures the essence of the brand. The 25’ high Digital Water Curtain placed in the central lobby stands out, surprising the visitors by displaying an appealing and colorful tapestry of falling water patterns, texts and the brand’s corporative logo.
The Digital Water Curtain in this project makes no mechanical noises: it is specially adapted to be placed indoors in a working environment. This waterfall is placed close to the reception desk where the company staff is working all day, greeting visitors, answering phone calls and performing many other daily tasks which require a noise free environment.The Digital Water Curtain is fully integrated into the ceiling above forming part of the existing architecture and becoming an iconic element in the lobby space. The high waterfall creates a smooth rain sound and a relaxing atmostphere while weaving evolving eye catching water shapes colorfully lighted with RGB LED illumination from both ends of the water curtain.